THE 2021 LAVAZZA CALENDAR EXPLORE THE NEW HUMANITY
EXPLORE THE NEW HUMANITY

November

Simone Bramante

Simone Bramante

Photographer and creative director, Italy.

Simone Bramante is a creative director and photographer based in Italy.
Simone’s work is focused on capturing emotions, style and colours through his stories, running projects based on his unique narrative for personal and commercial purposes. He believes a story is an incisive way to tell about life with elements such as authenticity, messages and emotions. Exhibited in Los Angeles, San Francisco, Paris, Minsk and lately in Milan with his work made in the High Arctic Sea.

No longer man but human being.
— Simone Bramante

The man at the centre

Harmony.
“I have placed you at the very center of the world, so that from that vantage point you may with greater ease glance round about you on all that the world contains”.
In his Oration on the Dignity of Man (De Hominis Dignitate), in 1486 Giovanni Pico della Mirandola places man, free from all ties, in the centre of creation

A new Renaissance

Hence my need to reflect on a new Renaissance.
No longer man but human being, no longer a world at the centre of the Universe, in conflict and competition with the natural environment, but humanity aware of being an important part of it.

It is humankind living in harmony with the landscape in which it lives, in a fully aware manner
— Simone Bramante

Three Graces: self-awareness, knowledge, love

This idea is represented by the three Graces, who carry symbols of three values: the mirror as self-awareness, the book as knowledge and the apple as a representation of love.

Living in harmony with the landscape

The three Graces cooperate and balance one another out thanks to these three values, at a centre of a world already shaped by human beings; they are set against a field of grain that is used to make bread, yet it is also a world unconsumed, unchanged in shape. It is humankind living in harmony with the landscape in which it lives, in a fully aware manner.

BEHIND THE SCENES

Simone Bramante explains his piece of art for The New Humanity project.

CREDITS
  • Photographer: Simone Bramante
  • Production: Brahmino.Com
  • Producer: Alice Momolo
  • Assistant: Cinzia Bolognesi
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