The Event

Towards a rebirth future

Let the New Humanity begin

The Lavazza 2021 Calendar is revealed to the public through the words of its protagonists, in an event that is all about the New Humanity: with this project Lavazza tries to build a bridge between people, bringing them together through art as a universal language, able to speak straight to everyone’s heart.

Actor Pierfrancesco Favino is the narrator of this journey, accompanied by the music by Brunori Sas, one of the most representative songwriters of the Italian music scene.

On stage, the faces and voices of Patti Smith, Kiera Chaplin, Alessandro Baricco, Francesca Lavazza, Michele Mariani, Stella Jean, Carlo Ratti, Inger Ashing and the 13 internationally renowned photographers involved in the project.

Watch the video of the event

The New Humanity supports future generations

The calendar and magazine of The New Humanity project will be available to the whole world for the first time, in a limited edition, thanks to a fundraising that supports Save The Children, an NGO of which Lavazza has been a partner for almost 20 years.
From 12 November, 1,000 Lavazza calendars will be on sale on; 13 original photos and a special object will be auctioned. The proceeds will go to New Horizons, a sustainable development project that fosters the autonomy of the most vulnerable segments of the population in India, in the Calcutta area.

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