EARTH
The 2020 Lavazza Calendar by David LaChapelle
EARTH
THE CELEBRACTION MANIFESTO
CELEBRATE
We celebrate the Earth, because it’s thanks to her that we exist.
LISTEN
We listen to her, to come to her aid.
REALIZE
We realize how important she is, to be important for her.
DEFEND
We defend her, from ourselves first and foremost.
CARE
We care for her, because her health is our health.
SUSTAIN
We sustain her, by striving to reduce every impact.
HONOR
We honor her, because she has given us everything and asked for nothing.
NOURISH
We nourish her, to watch her grow again.
RECONNECT
We reconnect with her, to experience what she experiences.
BREATHE
We breathe her, because she is life.
RESPECT
We respect her, because she is our Mother.
CHANGE
We will change her, if we change ourselves.
Earth CelebrAction
With this new title, the Lavazza Calendar wanted to spectacularly celebrate the relationship that links mankind with nature and at the same time suggest a number of actions to save it.
The verbs articulating these extraordinary photos by David LaChapelle express every one of our urgent needs to communicate responsibility towards the people around us and the world in which we live. The Calendar continues to be an ideal tool for stimulating a critical sense of the present using art and beauty to engage and inspire. Because for us, taking care of nature is an art.
With this new title, the Lavazza Calendar wanted to spectacularly celebrate the relationship that links mankind with nature and at the same time suggest a number of actions to save it.
The verbs articulating these extraordinary photos by David LaChapelle express every one of our urgent needs to communicate responsibility towards the people around us and the world in which we live. The Calendar continues to be an ideal tool for stimulating a critical sense of the present using art and beauty to engage and inspire. Because for us, taking care of nature is an art.
This Lavazza Calendar “earthly celebration” action was in itself a dream collaboration to continue my journey of imagining man and nature together in a harmonious idyllic paradise. I’m grateful for this - for this chance to have absolute freedom - and to work with a company I respect, and that respects the earth, and I also enjoy and ultimately to create these photos I am so happy with.
BACK TO THE CALENDAR 2020
