The project
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FRANCESCA LAVAZZA
MEMBER OF BOARD
Francesca Lavazza
There’s a place where people come together spontaneously, and where everyone is welcome: the café. Welcoming by nature and open for use by all, cafés are the perfect place to meet, where all humanity is well represented.
The patrons are not only customers: they are also actors, all playing the lead characters in their own stories.
In 30 years of the Lavazza Calendar, we've told, in fact, everyone's stories.
From 1993 to 2023, we have blended dreams and reality around a cup of coffee.
For Lavazza, cafés are also the metaphor for an ideal world, where all individuals can be themselves and feel at home.
With this edition signed by Alex Prager and with "YES! We're OPEN!", we want to reiterate our freedom of thought and expression, and remind everyone that we at Lavazza are just this: open since 1895.
Credits | MATTHEW AKERS
Alex Prager
I wanted to make something about humanity and connection in a world that’s ever changing and unreliable.
To explore the ways people have connected through the ages and how that relates to us now. Communication is the universal way that we solve problems and brings about a greater understanding of the world and each other.
It joins us together in situations that are out of our control, and allows us to see the world from a perspective of love and kindness towards each other.
No matter our different backgrounds, or ethnicity, age, religion or political stance, our emotions are the same and unite us in our differences.
The American myth is over. But I still like happy endings.
Michele Mariani
MICHELE MARIANI
EXECUTIVE CREATIVE DIRECTOR
Credits | MATTHEW AKERS
In 2023, the Lavazza Calendar celebrates its 30th anniversary and pays homage to 10 years dedicated to sustainability issues. To retrace some stages of this journey, six Easter eggs inspired by the last decade’s Calendars have been hidden in this year’s shots: start the experience and have fun finding them.
Gap Free is the Diversity & Inclusion program Lavazza Group has fostered since 2020 in order to favor the diffusion of an equal opportunity culture and to enhance diversity.
The target is to grow a non-stereotypical organization, free from any kind of discrimination, where anyone can express its own authenticity, one of the funding values of our Group.
